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Advertising and sponsoring for exhibitors

Advertise for yourself

Discover customized advertising options and exclusive sponsoring services for your appearance at the IAA TRANSPORTATION

All advertising options for your IAA appearance

Discover the extensive range of advertising options for your appearance at the IAA TRANSPORTATION. Find out more about all digital offers and the special on-site formats. Find out about the limited offers.
 
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IAA Marketing Hub

Overview

All marketing and sponsoring options for your perfect IAA TRANSPORTATION appearance. Discover the full range of advertising options here.

Book your free Onboarding and get access to free advertising options.

01. IAA Exhibitor profile

Discover a wide range of digital and targeted print advertising options to present your company effectively in the IAA Media.

Your exhibitor profile is your business card at the IAA TRANSPORTATION - take the opportunity to show your best side. From an entry in the official catalog to digital spotlight options that bring your profile to the fore, you will find everything you need to draw attention to your company.

Find out more

02. IAA Conference

Increase your visibility and emphasize your expertise with targeted advertising options at the IAA Conference.

Whether as an exclusive main stage sponsor or by booking your own sessions - use the stage to present your innovations and expertise to an interested audience.

These advertising options are perfect for exhibitors who want to draw attention to themselves in the context of the conference. 

Find out more

03. IAA Experiences

Bring your brand to life with exciting advertising opportunities as part of the IAA Experiences.

Whether test drives or the cargo bike parcours - use the dynamic formats to present your products in real use and at the same time be present in advertising.

An ideal approach to strengthen the emotional bond with your target group. 

Find out more

04. IAA Press Services

Reach the media world directly: With our advertising formats in the Press Center, which are specially geared towards the press, you can get your messages directly to journalists and media representatives.

From article placements in the newsroom to branding opportunities at press events - use this platform to communicate your news effectively. 

Find out more

05. IAA Lead Scan & Collect

The IAA Lead Scan & Collect offers you a simple and free introduction to efficient lead management. Easily capture contact information from all trade fair visitors with the IAA App. Ideal for exhibitors looking for a basic, uncomplicated solution.

Find out more now and try it out directly on this website

06. IAA Marketing Hub

Immerse yourself in the world of digital possibilities: The IAA Marketing Hub bundles all digital advertising options and offers you a clear platform to maximize your online presence. From social media campaigns to digital banner ads - discover the variety and reach of our digital advertising options.

Find out more

07. IAA WiFi and Lanyards

Achieve maximum visibility by sponsoring the IAA WiFi or the official trade fair lanyards.

These unique advertising options promise high visibility and brand presence throughout the exhibition grounds. Ideal for companies that want to leave a lasting impression.

Find out more

ValueAd Media-Package: Exclusive and with price advantages 😀

Discover our specially compiled ValueAd Media packages, which not only offer you exclusive advertising opportunities, but are also easy on your marketing budget.

With these packages, you benefit from a unique combination of high visibility and cost efficiency - perfectly tailored to your needs and objectives.

Find out more about the ValueAd Media packages here

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Expand and maintain exhibitor profile
01.
Exhibitor profile IAA Media

IAA exhibitor profile

Discover a wide range of advertising options to effectively promote and present your company.

Book your free onboarding now and get access to free advertising options.

Contact person in the exhibitor profile

Increase your accessibility by adding direct contact persons to your exhibitor profile. A clear contact option promotes direct exchange with potential business partners.

Further formats and detailed information can be found in the Media Shop for exhibitors.

TIP: Contact persons have the opportunity to collect leads for your company quickly and easily with the IAA app.

Exhibitor logo in digital directories

Strengthen your brand presence with your logo in our digital directories (app, exhibitor directory). A visual element that helps to identify your company quickly and effectively.

Further formats and detailed information can be found in the Media Shop for exhibitors.

TIP: The logo in all exhibitor directories can be booked in the Media Shop for exhibitors for just 90 EUR and is displayed immediately after booking. Use this opportunity to increase your brand presence effectively and inexpensively.

Product category

Position yourself specifically in the right product category to be found more quickly by interested visitors. Our structured presentation supports the targeted search for your products.

Further formats and detailed information can be found in the Media Shop for exhibitors.

TIP: With "Top-of-the-list product category", secure a top position in the respective list view of the category.

Key visual background graphic

Use the power of a key visual as a background graphic to visually enrich your company profile. A strong visual impression promotes recognition and interest in your company.

Further formats and detailed information can be found in the Media Shop for exhibitors.
Product presentation

Present your products in an appealing format to attract the attention of potential customers. A detailed presentation of your products makes it easier for visitors to find information.

Further formats and detailed information can be found in the Media Shop for exhibitors.

TIP: As part of the IAA, special innovations are selected by the organizer as "World premieres" and highlighted in all digital exhibitor directories. To be marked as a "world premiere", you must present your product.

⚠️ The registration deadline for World premieres is 31.07.2024. 

Exhibitor news (Newsroom)

Share your latest news and developments in the newsroom. An ideal platform for highlighting your company's latest news and innovations and arousing the interest of experts.

Further formats and detailed information can be found in the Media Shop for exhibitors.
Top-of-the-list list of exhibitors A-Z

Secure a top position in our alphabetical list of exhibitors. A prominent position that significantly increases your visibility to visitors and interested parties.

Further formats and detailed information can be found in the Media Shop for exhibitors.

TIP: The top-of-the-list placement ensures maximum visibility in all digital directories and is already included in selected ValueAd Media packages. This coveted option is only available once outside of the packages. So take advantage of the opportunity for preferential display (first-come-first-served).

Discover all the advertising options for your exhibitor profile

Present yourself optimally and maximize your visibility at the IAA TRANSPORTATION 2024: 

  • The "new" basic entry for IAA Media: Find out more about your basic entry and about the free onboarding services to optimize your entry.

  • Marketing-Onboarding: Benefit from our free service offer, which is specially designed to give exhibitors the best possible start to their preparations. Book your onboarding appointment online now.

  • Media shop: Discover a variety of advertising options specifically designed to highlight your exhibitor profile and strengthen your brand presence.

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Sponsoring as part of the IAA Conference
02.
Industry leadership

IAA Conference

Various sponsorship and advertising options within the conference, including exclusive main stage sponsorship, session bookings and promotional films during break times.

Call for speakers: click here for the Waiting list.

Day Sponsor Main Stage

Experience maximum attention as an exclusive day sponsor of the Main Stage. Your company is in the spotlight with extensive brand presence throughout the entire day of the event.

  • Exclusive visibility as main sponsor for one day
  • Extensive brand presentation on site and in the media
  • Possibility to integrate your own content and topics into the conference program
  • Further formats and detailed information can be found in the Media Shop for exhibitors
  • The highlight is the "C-Level Interview for Homepage and Social Media". It offers a unique opportunity to present the company and its executives in an exclusive format and make them visible via various channels.

TIP: Perfect for exhibitors looking for maximum attention during the IAA Conference.
Industry Stage - Buy a Session

Present your innovations and visions at the Industry Stage. An excellent platform to present your company and its solutions to an expert audience.

  • Targeted placement in a thematically appropriate environment
  • High reach within the target group
  • Inclusion in the official conference program for increased awareness
  • Further formats and detailed information can be found in the Media Shop for exhibitors

The highlight of this offer is the video recording of the session, which is made freely available. This enables sustainable use and dissemination of the presented content beyond the event.

TIP: Ideal for exhibitors who want to present their expertise and solutions to an expert audience.

Speakers Corner – Buy a Session

Take the opportunity to provide in-depth insights into your industry expertise in the Speakers Corner. An ideal environment for exchanging specialist knowledge and making contact with like-minded people.

  • Intimate atmosphere for in-depth discussions and presentations
  • Flexibility in the choice of topics and design of the slot
  • Effective reach in an interactive environment
  • Further formats and detailed information can be found im Media Shop for exhibitors

TIP: Suitable for exhibitors who wish to have a direct dialog with their target group.

Lunch break Touchpoint
Increase your visibility with a promotional film that is played on the break screens. An effective way to attract the attention of an interested audience during break times.
  • Visibility on large screens during breaks
    High memorability through visual presentation
  • Opportunity to reach a wide audience
  • Applies to exhibitors only
  • Further formats and detailed information can be found in the Media Shop for exhibitors

TIP: Ideal for exhibitors who want to highlight their brand or products with visual content.
Rent a stage - Press conference
Take advantage of the unique opportunity to rent a stage for your press conference on press day. A strategic time to make announcements and attract media attention.

  • Exclusive setting for press conferences on the press day
  • Professional technical equipment and support
  • High media coverage and attention
  • Further formats and detailed information can be found in the Media Shop for exhibitors

TIP: Ideal for exhibitors who want to present important announcements or new products.

Rent a stage - Evening event
Give your evening event an exclusive setting by hiring a stage. A perfect opportunity to network and strengthen business relationships in a relaxed atmosphere.
  • Exclusive use of a stage for private events
  • Complete technical equipment and logistical support
  • Possibility to design the event according to your own ideas and create a unique experience for guests
  • Further formats and full details can be found in the Media Shop for exhibitors
Waiting list / Call for speaker

Have you not found a suitable slot in the current IAA Conference program?

Secure a place on our waiting list and the chance to appear as a speaker on one of our stages. A great opportunity to share your expertise and act as a thought leader.

TIPP: Register on our Waiting list without obligation. This will keep you up to date on new stages and conference offers.

Discover all advertising options at the IAA Conference

Dive deeper into the world of the IAA Conference and find the perfect advertising or sponsoring format for your company.

All other formats and detailed information can be found in the Media Shop for exhibitors.

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Advertising options as part of the IAA Experience
03.
Product experience

IAA Experience

Interactive sponsoring opportunities such as the Cargobike Parcours and test drives.

Participate as an exhibitor?
Click here for the Participation information.

IAA Cargobike Parcours (Presenting Partner)

Position yourself as a pioneer in sustainable mobility as a presenting partner of the IAA Cargobike Parcours. Use this platform to present your innovative solutions to an environmentally conscious audience.

Your brand in the spotlight of cargo bikes in action:

  • 4 x Presenting Partner
  • Logo placement on Mannesmann grille covers along or around the test track
  • Installation of 1x branded inflatable archway or similar Advertising material along the test track
  • Entry as "Presenting Partner - IAA Cargobike Parcours" in the list of exhibitors, on the website and in the app incl. logo
  • Thematic integration in communication and PR
  • Further formats and detailed information can be found in the Media Shop for exhibitors

IAA Test Drives (Sponsor package)
Become an exclusive sponsor of the IAA Test Drives and combine your brand with a unique driving experience. An excellent opportunity to present your vehicles in action and receive direct feedback from visitors.
  • Logo placement on banner/foil on the outer wall of the departure terminal
  • Logo placement on signage along the test track on the exhibition grounds (2 km)
  • Entry as "Official Partner - IAA Test Drives" in the list of exhibitors, on the website and in the app incl. logo
  • Thematic integration in communication and PR
  • Further formats and detailed information can be found in the Media Shop for exhibitors

Participation in IAA Experience formats

As an exhibitor, you have numerous opportunities to take part in the IAA Experience formats and present your company and your products interactively. Contact our team to find the right option for your company and secure your participation.

For detailed information on participation and how you can put your company in the spotlight, visit the IAA TRANSPORTATION website. There you will find further PDF documents, details and registration options.

Discover all advertising options of the IAA Experience

Explore the extensive range of advertising opportunities at the IAA Experience to effectively showcase your brand. Whether digital advertising space, event sponsorship or interactive presentation formats - we offer you customized solutions to reach your target group.

All other formats and detailed information can be found in the Media Shop for exhibitors.

 

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Advertising options for the target group of journalists and media representatives
04.
Press and media representatives

IAA Press Service

Take the opportunity to address journalists and media representatives in a targeted manner. Our press service offers you exclusive advertising options in the middle of the press center.

TV Screen with integrated advertising
Present your message in a dynamic way with advertising integration on TV screens in the press area. A visually appealing way to attract the attention of journalists and media representatives.
  • Your sponsorship in the IAA TRANSPORTATION press area
  • TV screens with advertising integration as graphics or video
  • Further formats and detailed information can be found in the Media Shop for exhibitors

TIP: Perfect for exhibitors who want to present their latest products and innovations to industry journalists and media representatives.

Advertising banner roll-up
Position your company in the focus of the press with a professionally designed advertising banner roll-up. An effective and flexible solution to present your brand visibly in the press center.
  • Your sponsorship in the IAA TRANSPORTATION press area
  • Standing advertising banner (roll-up 60cm x 165cm)
  • Further formats and details can be found in the Media Shop for exhibitors

TIP: Perfect for exhibitors who want to present their latest products and innovations to industry journalists and media representatives.

IAA News Blog (Advertorial)

Share your stories and innovations through an advertorial in the IAA News Blog. An excellent platform to provide detailed information and insights into your company and to target journalists.

  • Further formats and detailed information can be found in the Media Shop for exhibitors


TIP: Perfect for exhibitors who want to present their latest products and innovations to industry journalists and media representatives.

Printed aluminium drinking bottle
Reach members of the press in a sustainable and practical way with printed aluminum drinking bottles. A creative promotional gift that is not only useful, but also effectively conveys your message.
  • Your branding in the IAA TRANSPORTATION press area
  • Printed aluminum drinking bottle 500 pcs. (plus production costs)
  • Further formats and details can be found in the Media Shop for exhibitors

TIP: Perfect for exhibitors who want to present their latest products and innovations to industry journalists and media representatives.

Discover all sponsorship options for press representatives

Take advantage of the wide range of sponsorship options to increase your presence in front of journalists and media representatives. From digital advertising opportunities to physical advertising media, we offer customized solutions to achieve your goals.

Use these targeted advertising opportunities to attract the attention of leading media representatives and take your press relations to the next level during the IAA TRANSPORTATION 2024.

All other formats and full details can be found in the Media Shop for Exhibitors.

 

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Capture and collect leads: IAA Lead Scan & Collect
05.
Enter contacts

IAA Lead Scan & Collect

With the IAA app, capturing leads is child's play: simply scan the visitor badge with your smartphone - without any additional apps, complex installations or third-party licenses. Our integrated lead scanning makes collecting contact data efficient and effortless.

Lead Scan & Collect FREE
Get off to an uncomplicated start with our free Lead Scan & Collect FREE offer to collect initial contacts at the IAA TRANSPORTATION. A simple solution to establish valuable business relationships at no additional cost. 
  • Free of charge for all exhibitors
  • All employees can scan all visitors with the integrated lead scanner of the IAA app
  • No extra app / license / installation
  • Further formats and details can be found in the Media Shop for exhibitors

The IAA Lead Scan FREE offers you a simple and free introduction to efficient lead management. Capture contact information from IAA visitors with ease - ideal for exhibitors looking for a basic, uncomplicated solution.

 

Lead Scan & Collect TEAM
Leverage the power of your team with Lead Scan & Collect TEAM to efficiently capture and collaboratively manage leads. Ideal for exhibitors who have multiple team members at the IAA  TRANSPORTATION and want to maximize their lead collection.
  • All functions of IAA Lead Scan FREE
  • Aggregated export of all collected lead contacts of your stand team
  • Further formats and details can be found in the Media Shop for exhibitors
Increase your efficiency with the IAA Lead Scan PLUS. This premium edition offers advanced features for in-depth lead capture and analysis, perfect for exhibitors looking for maximum interaction and detailed insights into their IAA   TRANSPORTATION contacts.
Lead Scan & Collect PLUS
Expand your options with Lead Scan & Collect PLUS and gain detailed information about your IAA contacts. A valuable option for exhibitors looking for deeper insights into the needs and interests of their leads.
  • Everything from FREE and TEAM
  • Lead contacts enriched by interests, topics and country
  • Further formats and detailed information can be found in the Media Shop for exhibitors

IAA Lead Scan PLUS goes a decisive step further and not only offers you the opportunity to collect contact data, but also enriches it with valuable additional information such as the interests and country of origin of the contacts. Ideal for exhibitors who want deeper insights into their target group and want to design their post-show communication in a targeted and effective way.

 

With the IAA app, capturing leads is a breeze: simply scan the visitor badge with your smartphone - without any additional scanning apps, complex installations or third-party licenses. Our lead scanning integrated in the IAA app makes collecting contact data efficient and effortless.

Find out more and try it out right away

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All digital advertising formats: IAA Marketing Hub
06.
Digital reach

IAA Marketing Hub

Use the additional reach potential of the website to present your message to a broad target group. In 2022, over 1.05 million page views were recorded on the IAA TRANSPORTION website.

Banner Ads (May to September)

Increase your visibility with our banner ads placed on the IAA TRANSPORTATION homepage. These banner ads offer an excellent opportunity to present your brand prominently and attract the attention of targeted visitor groups.

Reach your target group with an exclusive advertising banner displayed on the high-traffic entry page in various areas of the website.

  • Exclusive monthly placement including URL link to company website etc.
  • Further formats and detailed information can be found in the Media Shop for exhibitors

TIP: Perfect for exhibitors who want to strengthen their online presence and effectively spread their brand message via digital channels. Ideal for capitalizing on the impressive number of visitors to the website and targeting audiences both before and during the IAA TRANSPORTATION 2024.

Image Ads (May to September)

Make a visual statement on the IAA TRANSPORTATION homepage with our image ads. Take the opportunity to arouse interest in your company and your products with appealing graphics and designs.

Reach your target group easily with an image ad on the IAA TRANSPORTATION website.

  • Exclusive placement in each month various positions
  • URL: Link to the website (e.g. company website)
  • Further formats and details can be found in the Media Shop for exhibitors

TIP: Perfect for exhibitors who want to strengthen their online presence and effectively spread their brand message via digital channels. Ideal for capitalizing on the impressive number of visitors to the website and targeting audiences both before and during the IAA TRANSPORTATION 2024.

Video Ads (May to September)

Use the power of moving images to get your message across through video ads on the IAA TRANSPORTATION homepage. A dynamic form of advertising that makes it possible to present complex content in an appealing way and increase user loyalty.

Effectively stage your ad as a video clip in the central level of the highly frequented entrance page:

  • Exclusive monthly placement with the option of direct playback of video content on the page, including the display of an individual preview image.
  • Further formats and detailed information can be found in the Media Shop for exhibitors

Multilingual output: video placement in German and English possible.

TIP: Perfect for exhibitors who want to strengthen their online presence and effectively spread their brand message via digital channels. Ideal for benefiting from the impressive number of visitors to the website and targeting audiences both before and during the IAA TRANSPORTATION 2024.

Discover all digital advertising formats
Immerse yourself in the world of digital advertising opportunities at the IAA TRANSPORTATION. Our wide range of advertising formats offers individual solutions for your marketing objectives and helps you to communicate effectively with your target group.
All other formats and detailed information can be found in the Media Shop for exhibitors.

 

Are you interested in the technical details of our banner and video ads? Here you will find comprehensive information on the specifications.

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Maximum visibility
07.
Maximum visibility

IAA WiFi and smart lanyards

Exclusive sponsor of the IAA WiFi
Achieve unparalleled visibility by becoming an exclusive sponsor of the IAA WLAN. An outstanding opportunity to be present with every IAA visitor as soon as they go online.
  • Be visible when logging in for WLAN access
    Present your logo as a banner for a large community of mobility experts
  • Up to 200,000 direct contact points
    Further formats and detailed information can be found in the Media Shop for exhibitors


For a personal consultation and to find out more about this sophisticated product, our expert will be happy to help you. Simply book an online meeting using the button below to discuss your questions directly.

IAA Smart Lanyard

Stand out from the crowd and get the attention of all visitors by sponsoring the IAA Smart Lanyards. An innovative way to make your brand visible directly and daily while visitors explore your exhibition area and the entire grounds.

Visibility all over the grounds, on every visitor, on every photo, on every selfie. Become an exclusive lanyard sponsor now and find your logo all over the exhibition grounds!

IAA Smart Lanyard is the synergy of traditional physical branding and digital interaction. This advertising format allows the sponsor to reach a broad target group while promoting personalized and valuable interactions.

  • Logo placement on badge lanyard together with IAA logo for free distribution to all IAA visitors
  • Digital printing on both sides on 20 mm ribbon
  • Badge with QR code incorporated into strap
    Additional costs may be incurred due to special colours or desired adjustments
  • Further formats and details can be found in the Media Shop for exhibitors
Advantages:
  • Advertising medium and branding tool: The lanyards, which are issued to visitors for wearing their tickets and badges, are printed with the IAA TRANSPORTATION logo and that of a sponsor. This provides the sponsor with excellent visibility as the lanyards are worn throughout the trade fair.

  • Integration of a QR code: Attached to the lanyards is a small badge that carries a QR code. This code leads to an exclusive landing page created specifically for the sponsor's marketing purposes.

  • Digital interaction and lead generation: The landing page provides a platform for the sponsor to interact with visitors, provide further information about products or services and at the same time collect contact details for lead generation purposes.

  • Increased visitor engagement: The QR code provides an easy and quick way for visitors to access additional content and connect with the sponsor, increasing visitor engagement.


For a personal consultation and to find out more about this sophisticated product, please contact our expert. Simply book an online meeting via the button below to discuss your questions directly.

Discover all digital advertising formats

Take the first step towards increasing your brand presence at the IAA TRANSPORTATION with our diverse digital advertising formats. From banner ads and image ads to video ads on our homepage - we offer you the right solutions to reach your target groups effectively and generate lots of leads.

All other formats and detailed information can be found in the Media Shop for exhibitors.

 

IAA Smart Lanyard Exclusive Sponsor image

IAA Smart Lanyard Exclusive Sponsor

€14,500.00
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Advertise with winners: IAA Stars of the years
08.
Brand presence and image

IAA
Stars of the year

Advertising opportunities in connection with the Live Award Gala, including stage advertising and display of advertising material.

Exklusiver Main Stage Sponsor
Secure outstanding visibility as an exclusive sponsor of the main stage and position your brand at the center of the action. A unique opportunity to be in the spotlight during the biggest moments of the event.
  • Spectator capacity: 300-500 seats
  • Logo placement in the screen design
  • Placement of advertising film during the lunch break (max. 5 min.)
  • Placement of advertising material on the visitor seats
  • One stage slot for sponsor session per day á 45 min.
  • Recording of the sponsor session for free use
  • Photographs of the sponsor session by photographers for free use
  • Sponsor mention on homepage in the conference area (program)
  • At least 2x social media posts before the event
  • 1x written C-level interview for homepage and social media
  • Mention in exhibitor directory (homepage and print if available)
  • Logo placement in the Visitor Guide (printed brochure)
  • Further formats and details can be found in the Media Shop for exhibitors

The highlight is the "C-Level Interview for Homepage and Social Media". It offers a unique opportunity to present the company and its manager in an exclusive format and make them visible via various channels.

Grundeintrag Messemedien
(Ausstellerprofil)

Ihr Customer Success Manager unterstützt Sie persönlich bei der Konfiguration Ihres Ausstellereintrags. Wir helfen Ihnen, mit Inhalten und kostenlosen Werbeformaten schnell und einfach ein attraktives Unternehmensprofil zu erstellen.

Weitere Werbeformate
Onsite, Digital und Print

Steigern Sie Ihren ROI durch die Nutzung kostenloser Werbeformate. Wählen Sie zusätzliche Marketingoptionen, um Ihre Reichweite weiter zu erhöhen, Produkte zu präsentieren und Botschaften an Ihre Zielgruppe zu kommunizieren.

IAA Lead Scan - Leads sammeln und exportieren

Sammeln Sie einfach und kostenfrei die Kontaktdaten Ihrer Besucher. Ermöglichen Sie Ihren Mitarbeitern, Besucherbadges zu scannen, und exportieren Sie alle Daten für Ihr CRM.

Maximale Reichweite
und Aufmerksamkeit

Nutzen Sie die vielfältigen digitalen und Gelände-Werbeformate, um die Reichweite und Aufmerksamkeit für Ihr Unternehmen zu maximieren.
Exclusivity and price advantages

Exclusive and cost-efficient: ValueAd media packages

Maximize your presence at the IAA TRANSPORTATION - book now and secure your price advantage!