Skip to content
The basic entry for IAA Media

Your basis for good visibility

The basic entry:
Your platform for increased visibility and creative advertising strategies.

The basic entry for the IAA TRANSPORTATION 2026 includes an even more comprehensive presentation of exhibitor profiles in all IAA Media and exhibitor directories than before:

The basic entry includes the "Marketing onboarding" service, we support you in maintaining your exhibitor profile.

Grundeintrag Messemedien - 1st section

Digital directories

Exhibitor profile Web/App

Your company will be presented in all official directories of the IAA TRANSPORTATION (web, app, print catalog), including company name, address, phone number, email and homepage. Present your company in detail with a description ("About us").

Add links to your social media channels and expand your digital reach beyond the IAA TRANSPORTATION.

Contact person Exhibitor profile

List your contacts in your exhibitor profile, which will be presented in the digital Exhibitor and Partner Directory as well as in the IAA TRANSPORTATION App.

Every contact person you add can potentially collect leads for your company via the IAA App.
 
Product groups (categories)

Assign your company to up to four official product groups in the catalog to highlight your product focus.

Additional product groups can be optionally booked in the media shop.

 

Keywords
Assign suitable keywords for your company and your products. This will ensure that your company profile is easy to find digitally for your target visitor group at the IAA TRANSPORTATION. 

The possibility to assign keywords is new and already included in the new basic media entry (mandatory).
 
Web links

You can add up to 10 relevant links to your exhibitor profile, such as links to specific product pages on your website, case studies, customer references or testimonials to give IAA TRANSPORTATION visitors a more comprehensive picture of your company and your offerings.

Social Media links

Get connected with the IAA TRANSPORTATION community and spread your company's social media accounts. 

 
With the media entry package, social media links are included in your company's exhibitor profile.
 

 

Multi-media files

Enrich your digital exhibitor profile by uploading images, documents and videos. Link web applications, product configurators and landing pages to present yourself in a multimedia and innovative way.

Exhibitor events

Use the basic entry to attract more visitors to your stand. Provide information about your exhibitor events and increase awareness of your company.

Promotions

Boost your presence with the “Promotions” advertising format.

Use this unique opportunity to spotlight your exhibition highlights and campaigns directly to IAA TRANSPORTATION participants. Whether special offers, exclusive discounts or invitations to stand events — promotions help you draw attention and attract more visitors to your stand.

Your benefits at a glance

Targeted visibility:

  • Your promotion appears prominently in the Exhibitor and Partner Directory on the IAA TRANSPORTATION website and in the IAA App — ensuring strong reach among all visitors

  • Engaging participant interaction: Create eye-catching promotions that invite direct action

  • More traffic at your stand: By showcasing your offers prominently, you increase visibility and boost the likelihood of high-quality visitor contacts

  • Simple and flexible management: Booking and designing your promotions is quick and easy. You control the content and duration to perfectly align with your strategy

Make your special offers the talk of IAA TRANSPORTATION and communicate with visitors in a targeted and effective way.

Book your promotions now and secure a standout presence at the world’s leading platform for transportation and logistics.

 

Exhibitor Service

Marketing onboarding

The basic entry includes our "Marketing onboarding" service. Book your meeting and receive comprehensive support in using the basic entry. We will help you personally to optimize your exhibitor profile.

*Invoicing for the entry is carried out directly by the German Association of the Automotive Industry (Verband der Automobilindustrie e. V.); all additional media services are invoiced by the service provider Corussoft GmbH.

Manage your exhibitor profile

Exhibitor and Partner Directory

Login

Login

Log in with your business email address. You will receive a login code by email; no password required.

Edit your user profile

User profile

Complete your personal data after registration. 

Go to your exhibitor profile

Exhibitor profile

Go to your exhibitor profile via the "Edit exhibitor profile" button or use the search function. Click on the yellow icons to go to the "Media Shop" or "Edit profile".

Manage your exhibitor profile

Manage the exhibitor profile

You can add and edit product presentations, news, product categories and much more in your exhibitor profile. 

Check your exhibitor profile

 Check your exhibitor profile

Every change will be published immediately in the Exhibitor and Partner Directory (and the IAA App). Check your content on the detail page of your exhibitor profile.

Digital channels of the IAA TRANSPORTATION

Digital reach

Use all digital channels of the IAA TRANSPORTATION to reach over 2 million visitors and interested parties worldwide.

Whether via the official website, the interactive app or social media - make sure that your brand is at the center of the global transportation industry.