Exhibitor profile Web/App
Your company will be presented in all official directories of the IAA TRANSPORTATION (web, app, print catalog), including company name, address, phone number, email and homepage. Present your company in detail with a description ("About us").
Add links to your social media channels and expand your digital reach beyond the IAA TRANSPORTATION.
Contact person Exhibitor profile
List your contacts in your exhibitor profile, which will be presented in the digital Exhibitor and Partner Directory as well as in the IAA TRANSPORTATION App.
Product groups (categories)
Assign your company to up to four official product groups in the catalog to highlight your product focus.
Additional product groups can be optionally booked in the media shop.
Keywords
The possibility to assign keywords is new and already included in the new basic media entry (mandatory).
Web links
You can add up to 10 relevant links to your exhibitor profile, such as links to specific product pages on your website, case studies, customer references or testimonials to give IAA TRANSPORTATION visitors a more comprehensive picture of your company and your offerings.
Social Media links
Get connected with the IAA TRANSPORTATION community and spread your company's social media accounts.
Multi-media files
Enrich your digital exhibitor profile by uploading images, documents and videos. Link web applications, product configurators and landing pages to present yourself in a multimedia and innovative way.
Exhibitor events
Use the basic entry to attract more visitors to your stand. Provide information about your exhibitor events and increase awareness of your company.
Promotions
Boost your presence with the “Promotions” advertising format.
Use this unique opportunity to spotlight your exhibition highlights and campaigns directly to IAA TRANSPORTATION participants. Whether special offers, exclusive discounts or invitations to stand events — promotions help you draw attention and attract more visitors to your stand.
Your benefits at a glance
Targeted visibility:
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Your promotion appears prominently in the Exhibitor and Partner Directory on the IAA TRANSPORTATION website and in the IAA App — ensuring strong reach among all visitors
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Engaging participant interaction: Create eye-catching promotions that invite direct action
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More traffic at your stand: By showcasing your offers prominently, you increase visibility and boost the likelihood of high-quality visitor contacts
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Simple and flexible management: Booking and designing your promotions is quick and easy. You control the content and duration to perfectly align with your strategy
Make your special offers the talk of IAA TRANSPORTATION and communicate with visitors in a targeted and effective way.
Book your promotions now and secure a standout presence at the world’s leading platform for transportation and logistics.
Marketing onboarding
The basic entry includes our "Marketing onboarding" service. Book your meeting and receive comprehensive support in using the basic entry. We will help you personally to optimize your exhibitor profile.
*Invoicing for the entry is carried out directly by the German Association of the Automotive Industry (Verband der Automobilindustrie e. V.); all additional media services are invoiced by the service provider Corussoft GmbH.
Contact person in the exhibitor profile
Increase your accessibility by adding direct contact persons to your exhibitor profile. A clear contact option promotes direct exchange with potential business partners.
Further formats and detailed information can be found in the Media Shop for exhibitors.
TIP: Contact persons have the opportunity to collect leads for your company quickly and easily with the IAA app.
Exhibitor logo in digital directories
Strengthen your brand presence with your logo in our digital directories (App, Exhibitor and Partner Directory). A visual element that helps to identify your company quickly and effectively.
Further formats and detailed information can be found in the Media Shop for exhibitors.
TIP: The logo in all Exhibitor and Partner Directories can be booked in the Media Shop for exhibitors for just 220,00 EUR and is displayed immediately after booking. Use this opportunity to increase your brand presence effectively and inexpensively.
Product category
Position yourself specifically in the right product category to be found more quickly by interested visitors. Our structured presentation supports the targeted search for your products.
Further formats and detailed information can be found in the Media Shop for exhibitors.
TIP: With "Top-of-the-list product category", secure a top position in the respective list view of the category.
Key visual background graphic
Use the power of a key visual as a background graphic to visually enrich your company profile. A strong visual impression promotes recognition and interest in your company.
Further formats and detailed information can be found in the Media Shop for exhibitors.Product presentation
Present your products in an appealing format to attract the attention of potential customers. A detailed presentation of your products makes it easier for visitors to find information.
Further formats and detailed information can be found in the Media Shop for exhibitors.
TIP: As part of the IAA TRANSPORTATION, special innovations are selected by the organizer as "World premieres" and highlighted in all digital directories. To be marked as a "world premiere", you must present your product.
Exhibitor news (Newsroom)
Share your latest news and developments in the newsroom. An ideal platform for highlighting your company's latest news and innovations and arousing the interest of experts.
Further formats and detailed information can be found in the Media Shop for exhibitors.Top-of-the-list list of exhibitors A-Z
Secure a top position in our alphabetical list of exhibitors. A prominent position that significantly increases your visibility to visitors and interested parties.
Further formats and detailed information can be found in the Media Shop for exhibitors.
TIP: The top-of-the-list placement ensures maximum visibility across all digital directories and is already included in selected ValueAd Media packages. This highly sought-after option is available only three times outside of these packages. We therefore recommend securing this preferential placement promptly, as it is allocated on a first‑come, first‑served basis.
Discover all the advertising options for your exhibitor profile
Present yourself optimally and maximize your visibility at the IAA TRANSPORTATION 2026:
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The basic entry for IAA Media: Find out more about your basic entry and about the free onboarding services to optimize your entry.
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Marketing onboarding: Benefit from our free service offer, which is specially designed to give exhibitors the best possible start to their preparations. Book your onboarding appointment online now.
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Media shop: Discover a variety of advertising options specifically designed to highlight your exhibitor profile and strengthen your brand presence.
Exhibitor and Partner Directory
Visit the Exhibitor and Partner Directory of the IAA TRANSPORTATION 2026.
Login
Log in with your business email address. You will receive a login code by email; no password required.
Edit your user profile
Complete your personal data after registration.
Go to your exhibitor profile
Go to your exhibitor profile via the "Edit exhibitor profile" button or use the search function. Click on the yellow icons to go to the "Media Shop" or "Edit profile".
Manage your exhibitor profile
You can add and edit product presentations, news, product categories and much more in your exhibitor profile.
Check your exhibitor profile
Every change will be published immediately in the Exhibitor and Partner Directory (and the IAA App). Check your content on the detail page of your exhibitor profile.