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The new basic entry for IAA Media

Your basis for good visibility

The new and improved basic entry:
Your platform for increased visibility and creative advertising strategies.

The new basic entry for the IAA TRANSPORTATION 2024 includes an even more comprehensive presentation of exhibitor profiles in all IAA Media and exhibitor directories than before:

The new basic entry includes the "Marketing Onboarding" service, we support you in maintaining your exhibitor profile

Grundeintrag Messemedien - 1st section

Digital directories

Exhibitor profile Web/App (NEW)

Your company will be presented in all official directories of the IAA TRANSPORTATION (web, app, print catalog), including company name, address, telephone number, e-mail and homepage. Present your company in detail with a description ("About us").

Add links to your social media channels and expand your digital reach beyond the IAA TRANSPORTATION.

Stand location in the hall plan

Your stand will be listed in the hall plan with your stand number and company name (shortened if necessary).

An optional logo for your stand in the hall plans can also be purchased in the Media Shop.


Product groups

Assign your company to up to three official product groups in the catalog to highlight your product focus.

Additional product groups can be optionally booked in the media shop.


Keywords (NEW)
Assign suitable keywords for your company and your products. This will ensure that your company profile is easy to find digitally for your target visitor group at the IAA TRANSPORTATION. 

The possibility to assign keywords is new and already included in the new basic media entry (mandatory).
Web links (NEW)

You can add up to 10 relevant links to your exhibitor profile, such as links to specific product pages on your website, case studies, customer references or testimonials to give IAA TRANSPORTATION visitors a more comprehensive picture of your company and your offerings.

Multi-media files (NEW)

Enrich your digital exhibitor profile by uploading images, documents and videos. Link web applications, product configurators and landing pages to present yourself in a multimedia and innovative way.

Exhibitor Events (NEW)

Use the basic entry to attract more visitors to your stand. Provide information about your exhibitor events and increase awareness of your company.

Print directory

Exhibitor profile IAA Visitor Guide

Your company will be presented in the official printed directory of IAA TRANSPORTATION (print catalog) with company name, address, telephone, e-mail and homepage.

Stand location/number in the hall plan

Your stand will be shown in the hall plan with stand number and company name (shortened if necessary). A logo for your stand in the hall plans is available as an optional extension.

Exhibitor Service

Marketing-Onboarding (NEW)

The basic entry includes our "Marketing Onboarding" service. Book your meeting and receive comprehensive support in using the basic entry. We will help you personally to optimize your exhibitor profile.

Digital channels of the IAA TRANSPORTATION

Digital reach

Use all digital channels of the IAA TRANSPORTATION to reach over 2 million visitors and interested parties worldwide.

Whether via the official website, the interactive app or social media - make sure that your brand is at the center of the global transportation industry.

IAA Visitor Guide

Advertising to go

The printed Visitor Guide of the IAA TRANSPORTATION 2024 is more than just an exhibitor directory. This comprehensive catalog, which is actively used and leafed through by visitors, gives you the unique opportunity to present your company and your products in an attractive way.

Use this opportunity for effective advertising that visitors can take home with them and refer to again and again.