Exclusive options

Make your brand a constant companion throughout IAA TRANSPORTATION. As the exclusive sponsor of the official lanyard, your brand remains continuously visible at one of the most consistent on-site touchpoints of the event.

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Position your brand at the very first digital touchpoint of IAA TRANSPORTATION. The full-screen welcome format ensures immediate attention and high-impact visibility as users enter the official IAA app.

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Position your brand as a key enabler of connectivity at IAA TRANSPORTATION. This exclusive sponsorship ensures continuous visibility through a service that visitors, exhibitors and media rely on throughout the entire event.

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This sponsorship focuses on strong visual presence and premium positioning within the conference setting. It is ideal for companies seeking high-level visibility in a professional decision-maker environment while keeping their communication strategy independent.

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Experience maximum attention as an exclusive day sponsor of the Main Stage. Your company is in the spotlight with extensive brand presence throughout the entire day of the event.

Exclusive visibility as main sponsor for one day
Extensive brand presentation on site and in the media
Possibility to integrate your own content and topics into the conference program
Further formats and detailed information can be found in the Media Shop for exhibitors
The highlight is the "C-Level Interview for Homepage and Social Media". It offers a unique opportunity to present the company and its executives in an exclusive format and make them visible via various channels.

TIP: Perfect for exhibitors looking for maximum attention during the IAA Conference.

Increase your visibility with a promotional film that is played on the break screens. An effective way to attract the attention of an interested audience during break times.

Visibility on large screens during breaks
High memorability through visual presentation
Opportunity to reach a wide audience
Applies to exhibitors only
Further formats and detailed information can be found in the Media Shop for exhibitors

TIP: Ideal for exhibitors who want to highlight their brand or products with visual content.

Take advantage of the unique opportunity to rent a stage for your press conference on press day. A strategic time to make announcements and attract media attention.

Exclusive setting for press conferences on the press day
Professional technical equipment and support
High media coverage and attention
Further formats and detailed information can be found in the Media Shop for exhibitors

TIP: Ideal for exhibitors who want to present important announcements or new products.

Give your evening event an exclusive setting by renting a stage. A perfect opportunity to network and strengthen business relationships in a relaxed atmosphere.

Exclusive use of a stage for private events
Complete technical equipment and logistical support
Possibility to design the event according to your own ideas and create a unique experience for guests
Further formats and full details can be found in the Media Shop for exhibitors

Dive deeper into the world of the IAA Conference and find the perfect advertising or sponsoring format for your company.

All other formats and detailed information can be found in the Media Shop for exhibitors.

IAA Lanyard Exclusive Sponsor

Your brand as a constant companion throughout the event.

As the exclusive sponsor of the IAA Lanyard, your brand is positioned at one of the most consistent and visible touchpoints of IAA TRANSPORTATION. The smart lanyard is worn by visitors, exhibitors and media representatives throughout the entire event, ensuring continuous brand visibility in a direct and highly relevant context.

By combining physical visibility with digital functionality, the smart lanyard integrates your brand seamlessly into the event experience – present, relevant and premium. It supports orientation, access and interaction, making your brand a natural part of daily activity at IAA TRANSPORTATION.

As the exclusive sponsor, you benefit from a clear stand-alone position and strong brand recognition across all event days.

Welcome Interstitial in the IAA App

Your brand at the very first digital touchpoint of IAA TRANSPORTATION.

The Welcome Interstitial places your brand front and centre at the moment visitors enter the IAA TRANSPORTATION app. Displayed as a full-screen welcome format, it captures maximum attention before users navigate to content, exhibitor information or programme details.

This premium format ensures immediate brand impact and positions your message in a high-value, uncluttered environment. By appearing at the very beginning of the user journey, the Welcome Interstitial creates strong awareness and sets the tone for the overall event experience.

Ideal for brands looking to achieve standout visibility, launch key messages or reinforce their presence across the entire IAA app.

IAA WiFi Exclusive Sponsor

Your brand powering connectivity across IAA TRANSPORTATION.

As the exclusive sponsor of the official IAA WiFi, your brand becomes an essential part of the event experience. Visitors, exhibitors and media rely on WiFi connectivity throughout the entire event – making this sponsorship one of the most frequently used and repeatedly visible touchpoints.

Your brand is directly associated with seamless access, reliability and support, appearing at the moment users connect and throughout their digital activity on site. This creates continuous brand exposure in a highly relevant, service-oriented context.

As the exclusive WiFi sponsor, you benefit from a strong stand-alone position and sustained visibility across all event days, positioning your brand as a key enabler of the IAA TRANSPORTATION experience.

WiFi Sponsorship in the Press Centre

Your brand enabling connectivity at the heart of media activity.

As the WiFi sponsor in the IAA TRANSPORTATION Press centre, your brand is present where journalists and media representatives work, research and publish throughout the event. Reliable internet access is a core service in this environment, making WiFi one of the most frequently used and highly relevant touchpoints.

Your brand is directly associated with efficiency, accessibility and professional support, appearing at the moment users connect and during their daily media work. This creates repeated, high-quality brand exposure in a focused setting with strong multiplier effects.

The WiFi Sponsorship in the Press centre is ideal for brands seeking targeted visibility among national and international media and wishing to position themselves as an enabler of communication and information flow at IAA TRANSPORTATION.

Day Sponsor – Main Stage

September 15, 2026

Your brand at the centre of the IAA TRANSPORTATION conference programme.

As Day Sponsor of the Main Stage on September 15, 2026, your brand takes a leading role within the official conference programme of IAA TRANSPORTATION. Throughout the entire day, your company is prominently positioned in the central stage environment where key topics, discussions and industry leaders come together.

This premium sponsorship combines strong brand visibility with content-driven presence and media amplification. Your brand is closely associated with thought leadership, innovation and decision-making at one of the most influential touchpoints of the event.

The Day Sponsorship is ideal for companies seeking maximum conference visibility and a clear leadership position within the IAA Conference.

Day Sponsor – Main Stage

September 16, 2026

Your brand at the centre of the IAA TRANSPORTATION conference programme.

The Day Sponsorship is ideal for companies seeking maximum conference visibility and a clear leadership position within the IAA Conference.

Stand out from the crowd