Skip to content
Exclusive advertising and sponsoring options

Stand out from the crowd

Discover exclusive advertising options and sponsoring services for your appearance at the IAA TRANSPORTATION.

Be unique - all exclusive advertising options for your appearance

Discover the extensive range of advertising options for your appearance at the IAA TRANSPORTATION. Find out more about all digital offers and the special on-site formats. Find out about the limited offers.
 

We will be happy to advise you and provide information on the availability of options.

IAA Marketing Hub

Exclusive options

All exclusive marketing and sponsoring options for your perfect IAA TRANSPORTATION appearance.

IAA Experience

Bring your brand to life with exciting advertising opportunities as part of the IAA Experience.

Use the dynamic formats to present your products in real use and at the same time be present in advertising.

An ideal approach to strengthen the emotional bond with your target group. 

Find out more

IAA WiFi and Lanyard

Achieve maximum visibility by sponsoring the IAA WiFi or the official lanyard.

These unique advertising options promise high visibility and brand presence throughout the exhibition grounds. Ideal for companies that want to leave a lasting impression.

Find out more

ValueAd Media Package

Discover our specially compiled ValueAd media packages, which not only offer you exclusive advertising opportunities, but are also easy on your marketing budget.

With these packages, you benefit from a unique combination of high visibility and cost efficiency - perfectly tailored to your needs and objectives.

Find out more about the ValueAd media packages here

Industry leadership

IAA Conference

Various sponsorship and advertising options within the conference, including exclusive main stage sponsorship, session bookings and promotional films during break times.

Call for speakers: click here for the Waiting list.

Day Sponsor Main Stage

Experience maximum attention as an exclusive day sponsor of the Main Stage. Your company is in the spotlight with extensive brand presence throughout the entire day of the event.

  • Exclusive visibility as main sponsor for one day
  • Extensive brand presentation on site and in the media
  • Possibility to integrate your own content and topics into the conference program
  • Further formats and detailed information can be found in the Media Shop for exhibitors
  • The highlight is the "C-Level Interview for Homepage and Social Media". It offers a unique opportunity to present the company and its executives in an exclusive format and make them visible via various channels.

TIP: Perfect for exhibitors looking for maximum attention during the IAA Conference.
Lunch break Touchpoint

Increase your visibility with a promotional film that is played on the break screens. An effective way to attract the attention of an interested audience during break times.

  • Visibility on large screens during breaks
  • High memorability through visual presentation
  • Opportunity to reach a wide audience
  • Applies to exhibitors only
  • Further formats and detailed information can be found in the Media Shop for exhibitors
TIP: Ideal for exhibitors who want to highlight their brand or products with visual content.
Rent a stage - Press conference
Take advantage of the unique opportunity to rent a stage for your press conference on press day. A strategic time to make announcements and attract media attention.

  • Exclusive setting for press conferences on the press day
  • Professional technical equipment and support
  • High media coverage and attention
  • Further formats and detailed information can be found in the Media Shop for exhibitors

TIP: Ideal for exhibitors who want to present important announcements or new products.

Rent a stage - Evening event
Give your evening event an exclusive setting by renting a stage. A perfect opportunity to network and strengthen business relationships in a relaxed atmosphere.
  • Exclusive use of a stage for private events
  • Complete technical equipment and logistical support
  • Possibility to design the event according to your own ideas and create a unique experience for guests
  • Further formats and full details can be found in the Media Shop for exhibitors
Discover all advertising options at the IAA Conference

Dive deeper into the world of the IAA Conference and find the perfect advertising or sponsoring format for your company.

All other formats and detailed information can be found in the Media Shop for exhibitors.

Mehr erfahren
Exclusive advertising options as part of the IAA Experience
Product experience

IAA Experience

Interactive sponsoring opportunities such as the Cargobike Parcours and Test Drives.

IAA Cargobike Parcours

Showcase your brand where urban logistics becomes tangible. The IAA Cargobike Parcours is a dynamic installation focused on last-mile mobility and sustainable transport solutions. Sponsoring this parcours places your brand directly in the field of action, ensuring high visibility among a highly relevant, innovation-driven audience.

Your brand in the spotlight of cargo bikes in action:

  • 2x Presenting Partner
  • Logo placement on 10 grid covers along the parcours
  • Installation of 1 branded inflatable archway (or comparable advertising material*) along the course
  • Listing as “Presenting Partner – IAA Cargobike Parcours”

Further formats and detailed information can be found in the Media Shop for exhibitors.

Cargobike
IAA Test Drives

Become an exclusive sponsor of the IAA Test Drives and combine your brand with a unique driving experience. An excellent opportunity to present your vehicles in action and receive direct feedback from visitors.

  • Logo placement on signage at 9 positions along the test drive track
  • Logo placement on 6 grid covers in the departure area
  • Listing as “Presenting Partner – IAA Test Drives”

Further formats and detailed information can be found in the Media Shop for exhibitors.Test drives

Participation in IAA Experience formats

As an exhibitor, you have numerous opportunities to take part in the IAA Experience formats and present your company and your products interactively. Contact our team to find the right option for your company and secure your participation.

For detailed information on participation and how you can put your company in the spotlight, visit the IAA TRANSPORTATION website. There you will find further PDF documents, details and registration options.

Discover all advertising options of the IAA Experience

Explore the extensive range of advertising opportunities at the IAA Experience to effectively showcase your brand. Whether digital advertising space, event sponsorship or interactive presentation formats - we offer you customized solutions to reach your target group.

All other formats and detailed information can be found in the Media Shop for exhibitors.

 

Mehr erfahren
Exclusive sponsoring options for Podcast and Social media
Maximum visibility

Podcast and Social Media

IAA Podcast

Your message in the ears of a highly qualified target group

The official IAA TRANSPORTATION podcast offers advertisers the opportunity to place their brand authentically and attractively. Audio spots are integrated directly into editorial content and reach decision-makers from the transport, logistics, and mobility sectors.

Why this advertising format is so effective:

  • High attention through audio use
  • Trustworthy integration into an established format
  • Suitable for brand building and thought leadership
Social Media

The IAA TRANSPORTATION creates a wide range of high-quality digital content during the event – from daily highlight videos to livestreams and interviews with exhibitors, politicians and industry experts. These formats are distributed via official digital and social media channels and reach a highly engaged professional audience.

Sponsoring these content formats allows your brand to become part of the official event storytelling and to benefit from the credibility, attention and emotional impact of IAA TRANSPORTATION content.

Find out more

Discover all digital advertising formats

Take the first step towards increasing your brand presence at the IAA TRANSPORTATION with our diverse digital advertising formats. From banner ads and Image ads to Video ads on our homepage - we offer you the right solutions to reach your target groups effectively and generate lots of leads.

All other formats and detailed information can be found in the Media Shop for exhibitors.

 

Social Media Sponsoring - Highlight videos image

Social Media Sponsoring - Highlight videos

€14,500.00
08.
Brand presence and image

IAA
Stars of the year

Advertising opportunities in connection with the Live Award Gala, including stage advertising and display of advertising material.

Exklusiver Main Stage Sponsor
Secure outstanding visibility as an exclusive sponsor of the main stage and position your brand at the center of the action. A unique opportunity to be in the spotlight during the biggest moments of the event.
  • Spectator capacity: 300-500 seats
  • Logo placement in the screen design
  • Placement of advertising film during the lunch break (max. 5 min.)
  • Placement of advertising material on the visitor seats
  • One stage slot for sponsor session per day á 45 min.
  • Recording of the sponsor session for free use
  • Photographs of the sponsor session by photographers for free use
  • Sponsor mention on homepage in the conference area (program)
  • At least 2x social media posts before the event
  • 1x written C-level interview for homepage and social media
  • Mention in exhibitor directory (homepage and print if available)
  • Logo placement in the Visitor Guide (printed brochure)
  • Further formats and details can be found in the Media Shop for exhibitors

The highlight is the "C-Level Interview for Homepage and Social Media". It offers a unique opportunity to present the company and its manager in an exclusive format and make them visible via various channels.

Grundeintrag Messemedien
(Ausstellerprofil)

Ihr Customer Success Manager unterstützt Sie persönlich bei der Konfiguration Ihres Ausstellereintrags. Wir helfen Ihnen, mit Inhalten und kostenlosen Werbeformaten schnell und einfach ein attraktives Unternehmensprofil zu erstellen.

Weitere Werbeformate
Onsite, Digital und Print

Steigern Sie Ihren ROI durch die Nutzung kostenloser Werbeformate. Wählen Sie zusätzliche Marketingoptionen, um Ihre Reichweite weiter zu erhöhen, Produkte zu präsentieren und Botschaften an Ihre Zielgruppe zu kommunizieren.

IAA Lead Scan - Leads sammeln und exportieren

Sammeln Sie einfach und kostenfrei die Kontaktdaten Ihrer Besucher. Ermöglichen Sie Ihren Mitarbeitern, Besucherbadges zu scannen, und exportieren Sie alle Daten für Ihr CRM.

Maximale Reichweite
und Aufmerksamkeit

Nutzen Sie die vielfältigen digitalen und Gelände-Werbeformate, um die Reichweite und Aufmerksamkeit für Ihr Unternehmen zu maximieren.
Exclusivity and price advantages

Exclusive and cost-efficient: ValueAd media packages

Maximize your presence at the IAA TRANSPORTATION - book now and secure your price advantage!