Stand out from the crowd
Discover exclusive advertising options and sponsoring services for your appearance at the IAA TRANSPORTATION.
Be unique - all exclusive advertising options for your appearance
Exclusive options
All exclusive marketing and sponsoring options for your perfect IAA TRANSPORTATION appearance.
IAA Experience
Bring your brand to life with exciting advertising opportunities as part of the IAA Experience.
Use the dynamic formats to present your products in real use and at the same time be present in advertising.
An ideal approach to strengthen the emotional bond with your target group.
IAA WiFi and Lanyard
Achieve maximum visibility by sponsoring the IAA WiFi or the official lanyard.
These unique advertising options promise high visibility and brand presence throughout the exhibition grounds. Ideal for companies that want to leave a lasting impression.
ValueAd Media Package
Discover our specially compiled ValueAd media packages, which not only offer you exclusive advertising opportunities, but are also easy on your marketing budget.
With these packages, you benefit from a unique combination of high visibility and cost efficiency - perfectly tailored to your needs and objectives.
IAA Conference
Various sponsorship and advertising options within the conference, including exclusive main stage sponsorship, session bookings and promotional films during break times.
Call for speakers: click here for the Waiting list.
Day Sponsor Main Stage
Experience maximum attention as an exclusive day sponsor of the Main Stage. Your company is in the spotlight with extensive brand presence throughout the entire day of the event.
- Exclusive visibility as main sponsor for one day
- Extensive brand presentation on site and in the media
- Possibility to integrate your own content and topics into the conference program
- Further formats and detailed information can be found in the Media Shop for exhibitors
- The highlight is the "C-Level Interview for Homepage and Social Media". It offers a unique opportunity to present the company and its executives in an exclusive format and make them visible via various channels.
Lunch break Touchpoint
Increase your visibility with a promotional film that is played on the break screens. An effective way to attract the attention of an interested audience during break times.
- Visibility on large screens during breaks
- High memorability through visual presentation
- Opportunity to reach a wide audience
- Applies to exhibitors only
- Further formats and detailed information can be found in the Media Shop for exhibitors
Rent a stage - Press conference
- Exclusive setting for press conferences on the press day
- Professional technical equipment and support
- High media coverage and attention
- Further formats and detailed information can be found in the Media Shop for exhibitors
TIP: Ideal for exhibitors who want to present important announcements or new products.
Rent a stage - Evening event
- Exclusive use of a stage for private events
- Complete technical equipment and logistical support
- Possibility to design the event according to your own ideas and create a unique experience for guests
- Further formats and full details can be found in the Media Shop for exhibitors
IAA Experience
Interactive sponsoring opportunities such as the Cargobike Parcours and Test Drives.
IAA Cargobike Parcours
Showcase your brand where urban logistics becomes tangible. The IAA Cargobike Parcours is a dynamic installation focused on last-mile mobility and sustainable transport solutions. Sponsoring this parcours places your brand directly in the field of action, ensuring high visibility among a highly relevant, innovation-driven audience.
Your brand in the spotlight of cargo bikes in action:
- 2x Presenting Partner
- Logo placement on 10 grid covers along the parcours
- Installation of 1 branded inflatable archway (or comparable advertising material*) along the course
- Listing as “Presenting Partner – IAA Cargobike Parcours”
Further formats and detailed information can be found in the Media Shop for exhibitors.
IAA Test Drives
Become an exclusive sponsor of the IAA Test Drives and combine your brand with a unique driving experience. An excellent opportunity to present your vehicles in action and receive direct feedback from visitors.
- Logo placement on signage at 9 positions along the test drive track
- Logo placement on 6 grid covers in the departure area
- Listing as “Presenting Partner – IAA Test Drives”
Further formats and detailed information can be found in the Media Shop for exhibitors.
Participation in IAA Experience formats
As an exhibitor, you have numerous opportunities to take part in the IAA Experience formats and present your company and your products interactively. Contact our team to find the right option for your company and secure your participation.
For detailed information on participation and how you can put your company in the spotlight, visit the IAA TRANSPORTATION website. There you will find further PDF documents, details and registration options.
Discover all advertising options of the IAA Experience
Explore the extensive range of advertising opportunities at the IAA Experience to effectively showcase your brand. Whether digital advertising space, event sponsorship or interactive presentation formats - we offer you customized solutions to reach your target group.
All other formats and detailed information can be found in the Media Shop for exhibitors.
Podcast and Social Media
IAA Podcast
Your message in the ears of a highly qualified target group
The official IAA TRANSPORTATION podcast offers advertisers the opportunity to place their brand authentically and attractively. Audio spots are integrated directly into editorial content and reach decision-makers from the transport, logistics, and mobility sectors.
Why this advertising format is so effective:
- High attention through audio use
- Trustworthy integration into an established format
- Suitable for brand building and thought leadership
Social Media
The IAA TRANSPORTATION creates a wide range of high-quality digital content during the event – from daily highlight videos to livestreams and interviews with exhibitors, politicians and industry experts. These formats are distributed via official digital and social media channels and reach a highly engaged professional audience.
Sponsoring these content formats allows your brand to become part of the official event storytelling and to benefit from the credibility, attention and emotional impact of IAA TRANSPORTATION content.
Discover all digital advertising formats
Take the first step towards increasing your brand presence at the IAA TRANSPORTATION with our diverse digital advertising formats. From banner ads and Image ads to Video ads on our homepage - we offer you the right solutions to reach your target groups effectively and generate lots of leads.
All other formats and detailed information can be found in the Media Shop for exhibitors.
IAA
Stars of the year
Advertising opportunities in connection with the Live Award Gala, including stage advertising and display of advertising material.
Exklusiver Main Stage Sponsor
- Spectator capacity: 300-500 seats
- Logo placement in the screen design
- Placement of advertising film during the lunch break (max. 5 min.)
- Placement of advertising material on the visitor seats
- One stage slot for sponsor session per day á 45 min.
- Recording of the sponsor session for free use
- Photographs of the sponsor session by photographers for free use
- Sponsor mention on homepage in the conference area (program)
- At least 2x social media posts before the event
- 1x written C-level interview for homepage and social media
- Mention in exhibitor directory (homepage and print if available)
- Logo placement in the Visitor Guide (printed brochure)
- Further formats and details can be found in the Media Shop for exhibitors
Exclusive and cost-efficient: ValueAd media packages
Maximize your presence at the IAA TRANSPORTATION - book now and secure your price advantage!
