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Marketing Timeline

Time matters -
also in marketing

Take the initiative and prepare and optimise your exhibitor profile. Take the opportunity to plan early and strategically.

March 4, 2024

Marketing-Onboarding FAST TRACK

Start your free marketing onboarding on the fast track. Take advantage of the Fast Track in March and secure the first dates and marketing options.



Benefit from our free marketing onboarding to prepare ideally for your  appearance.

May 31, 2024

Booking deadline exclusive formats

Use the time until May 31, 2024 to secure your exclusive advertising formats. The Marketing-Onboarding will be still available for you to effectively maximize your presence at IAA TRANSPORTATION.

June 3, 2024

Go Live exhibitor and partner directory 

The online exhibitor and partner directory for IAA TRANSPORTATION will go live on June 30, 2024. The starting point from which information about all participating exhibitors and partners is digitally accessible to visitors and interested parties.

June 2024

Booking deadline for on-site formats

As an exhibitor, you have numerous opportunities to take part in the IAA Experience formats and present your company and products interactively. Contact our team to find the right option for your company and secure your participation.

July 2024

Booking deadline Visitor Guide (Print)

The printed Visitor Guide of the IAA TRANSPORTATION 2024 is more than just a list of exhibitors. This comprehensive catalog, which is actively used and browsed by visitors, gives you the unique opportunity to present your company and your products in an appealing way.

September 16, 2024 Press Day

Reach the media world directly: With our advertising formats in the Press Center, which are specially geared towards the press, you can get your messages directly to journalists and media representatives.

September 17 - 22, 2024

Everything is ready for IAA TRANSPORTATION 2024 at the Deutsche Messe AG venue in Hannover.

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