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Webinar series for exhibitors

Increase Visibility. Generate Leads.
Maximise ROI.

Practical webinars to help exhibitors increase visibility, attract relevant contacts and make effective use of their digital presence before, during and after IAA TRANSPORTATION 2026.

Why participate in the webinar?

Designed to Support Exhibitor Success

The digital presence of exhibitors has become an essential part of successful participation at IAA TRANSPORTATION 2026. Our webinar series is designed to help exhibitors strengthen their visibility, attract relevant contacts and create measurable business opportunities before, during and after the event.

Across a range of focused sessions, we share practical insights on exhibitor profiles, visibility, lead generation and effective use of digital presence — always with a strong focus on real business value for exhibitors. The webinars are offered in English and German and include live Q&A sessions.

Find the Right Webinar for Your Role and Goals

Ongoing from May

A practical introduction for first-time exhibitors to increase visibility and get started with confidence.

First time at IAA TRANSPORTATION -  How to Get the Most Out of Your Digital Presence
First time at IAA TRANSPORTATION — how to get the most out of your digital presence

Learn how the digital platform supports your participation before, during and after the event. This session helps new exhibitors understand the key opportunities to increase visibility, connect with the right audience and create valuable business interactions.

Ongoing from June

Discover how to use the digital platform to create measurable value for your participation.

IAA TRANSPORTATION - Increase Your Visibility, Connections and ROI with the Digital Platform
IAA TRANSPORTATION - Increase Your Visibility,
Connections and ROI with the Digital Platform

This webinar provides a practical overview of how exhibitors can use the platform to
increase visibility, attract relevant contacts and maximise ROI. Learn where the key
levers for interaction, visibility and lead generation are.

Ongoing from July

Learn how to optimise your exhibitor profile to stand out and reach the right audience.

Webinar3
Your Exhibitor Profile & Visibility – How to Increase Your Reach and Attract the Right Audience

Your exhibitor profile is the foundation of your digital presence. In this webinar, we will show you how to improve visibility, position your company effectively and use your profile to support lead generation and business opportunities.

July - September

Turn valuable contacts into measurable business opportunities with effective lead management.

Lead Scanning & Lead Management – How to Capture and Convert Valuable Contacts
Lead Scanning & Lead Management – How to Capture and Convert Valuable Contacts

Discover how to use the integrated IAA Lead Scan functionality to capture, organise and follow up on leads efficiently. Learn how to structure your lead management process and maximise the return on your participation.

Exclusive Sessions by Invitation

Tailored sessions for exhibitors within country groups, pavilions and industry clusters.

[Country/Organisation] at IAA TRANSPORTATION – How to Increase Your Visibility and Attract the Right Audience
[Country/Organisation] at IAA TRANSPORTATION – How to Increase Your Visibility and Attract the Right Audience

These dedicated sessions help exhibitors make the most of their digital presence within the context of their group or pavilion. Learn how to increase visibility, position your company effectively and benefit from coordinated group visibility.

Who We Are

Your Contacts for Digital Visibility

Our team supports exhibitors in increasing visibility, generating leads and making effective use of their digital presence before, during and after IAA TRANSPORTATION 2026.

Luisa
Senior Sales Manager

Luisa Witzøe

International experience in the trade fair business, speaks German and English.
Amila
Senior Project Manager

Amila Handzic

Experienced in digital products, speaks German and English.
Matthew
Senior Project Manager

Boon Wah Tang

Reliable and creative in marketing, speaks German, English and Mandarin.
Desire
Executive Project Manager

Ute Desiree Hagedorn

Extensive experience in trade fair management and training, stand construction, digital tools, speaks German and English.