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Webinar series for exhibitors

Increase Visibility. Generate Leads.
Maximize ROI.

Practical webinars to help exhibitors increase visibility, attract relevant contacts and make effective use of their digital presence before, during and after IAA TRANSPORTATION 2026.

Why join the webinar series?

Your participation, fully activated

A strong digital presence at IAA TRANSPORTATION 2026 is essential for visibility and lead generation — before, during, and after the event. Our webinar series provides practical tips and guidance to help you maximize your impact.

Each session focuses on real outcomes: how to attract the right visitors, how to generate and manage leads, and how to maximize the return on your participation. Sessions are offered in English and German, with live Q&A included in every webinar.

Find the Right Webinar for Your Role and Goals

One series for every phase of your participation

Our webinars follow your IAA journey — from first-time orientation to profile optimization and on-site lead generation. Browse the series below, pick the sessions that match your goals and register directly.

From May

New to IAA TRANSPORTATION? Get started with confidence. We walk first-time exhibitors through everything that matters — before the doors open.

First Time at IAA TRANSPORTATION

First Time at IAA TRANSPORTATION

A practical introduction for first-time exhibitors. Learn how the digital services supports your participation before, during and after the event — and where the biggest levers for visibility, contacts and ROI are.

Deutsch Tue 09 Jun, 14:00 CEST · European audience Register Now
English Thu 11 Jun, 11:00 CEST · Asia-friendly time Register Now
English Thu 11 Jun, 14:00 CEST · EU + Americas Register Now
From June

Make your participation pay off. Learn how to increase your visibility, attract the right contacts and maximize your ROI.

Increase Your Visibility, Connections and ROI

Increase Your Visibility, Connections and ROI

Get more out of your participation. This webinar shows exhibitors how to become visible, attract the right contacts and maximize the return on their participation.

Deutsch Tue 16 Jun, 11:00 CEST · European audience Register Now
English Tue 16 Jun, 14:30 CEST · EU + Americas Register Now
English Wed 17 Jun, 11:00 CEST · Asia-friendly time Register Now
English Wed 17 Jun, 14:00 CEST · EU + Americas Register Now
English Wed 24 Jun, 11:00 CEST · Asia-friendly time Register Now
English Wed 24 Jun, 14:00 CEST · EU + Americas Register Now
From July

Your exhibitor profile is your digital stand. Learn how to position your company to stand out — and turn your profile into a lead-generation engine.

Your Exhibitor Profile & Visibility

Your Exhibitor Profile & Visibility

Your exhibitor profile is the foundation of your visibility. Learn how to position your company effectively, stand out from other exhibitors and turn your profile into a lead-generation engine.

Deutsch Tue 07 Jul, 11:00 CEST · European audience Register Now
English Tue 07 Jul, 14:00 CEST · EU + Americas Register Now
English Wed 15 Jul, 11:00 CEST · Asia-friendly time Register Now
English Wed 15 Jul, 14:00 CEST · EU + Americas Register Now
July – September

Turn every badge scan into a business opportunity. Learn how to capture, qualify and follow up on leads — during and after the event.

Lead Scanning & Lead Management

Lead Scanning & Lead Management

Turn business cards into business opportunities. Discover how IAA Lead Scan helps you capture relevant contacts, organize the follow-up and measurably increase the ROI of your participation.

English Wed 26 Aug, 11:00 CEST · Asia-friendly time Register Now
English Wed 26 Aug, 14:00 CEST · EU + Americas Register Now
Deutsch Tue 01 Sep, 11:00 CEST · European audience Register Now
English Tue 01 Sep, 14:00 CEST · EU + Americas Register Now
English Wed 09 Sep, 11:00 CEST · Asia-friendly time Register Now
English Wed 09 Sep, 14:00 CEST · EU + Americas Register Now
By Invitation

Exclusive sessions for country groups, pavilions and industry clusters — organized together with your group representative.

Country & Group Sessions at IAA TRANSPORTATION

Country & Group Sessions at IAA TRANSPORTATION

Tailored sessions for exhibitors within country groups, pavilions and industry clusters. These exclusive webinars are organized together with the respective group organizer — by invitation only.

Interested? Contact your group organizer for details and your personal invitation.

Looking for individual support?

Your personal Marketing Onboarding

Not every question fits a group session. Our individual marketing onboarding gives you a dedicated 1:1 meeting focused entirely on your company, your profile and your goals for IAA TRANSPORTATION 2026. Your Customer Success Manager guides you through every step and makes sure you get the most out of your digital presence.

 

  • 45–90 minute online session — your agenda, your questions
  • We set up and prepare your exhibitor profile together
  • You receive all platform accesses
  • Step-by-step guidance through your setup
  • Written summary with all details

Appointment availability Mon-Fri from 9 a.m. - 5 p.m.
Online appointment booking

Who We Are

Your Contacts for Digital Visibility

Our team supports exhibitors in increasing visibility, generating leads and making effective use of their digital presence before, during and after IAA TRANSPORTATION 2026.

Louisa Witzøe
Senior Sales Manager

Louisa Witzøe

Broad experience in the international events business, with a strong focus on marketing and client consulting. Speaks German and English.
Ute Désirée Hagedorn
Executive Project Manager

Ute Désirée Hagedorn

One of the most recognized experts in German exhibition marketing, with decades of hands-on industry experience. Speaks German and English.
Boon Wah Tang
Senior Project Manager

Boon Wah Tang

Digital marketing and project delivery background spanning European and Asian markets. Speaks German, English and Mandarin.
Amila Handžić
Senior Project Manager

Amila Handžić

Experienced in digital products and marketing technology, with a focus on user-centered solutions for exhibitors. Speaks German and English.