Increase Visibility. Generate Leads.
Maximize ROI.
Practical webinars to help exhibitors increase visibility, attract relevant contacts and make effective use of their digital presence before, during and after IAA TRANSPORTATION 2026.
Why join the webinar series?
Your participation, fully activated
A strong digital presence at IAA TRANSPORTATION 2026 is essential for visibility and lead generation — before, during, and after the event. Our webinar series provides practical tips and guidance to help you maximize your impact.
Each session focuses on real outcomes: how to attract the right visitors, how to generate and manage leads, and how to maximize the return on your participation. Sessions are offered in English and German, with live Q&A included in every webinar.
Find the Right Webinar for Your Role and Goals
One series for every phase of your participation
Our webinars follow your IAA journey — from first-time orientation to profile optimization and on-site lead generation. Browse the series below, pick the sessions that match your goals and register directly.
New to IAA TRANSPORTATION? Get started with confidence. We walk first-time exhibitors through everything that matters — before the doors open.
First Time at IAA TRANSPORTATION
A practical introduction for first-time exhibitors. Learn how the digital services supports your participation before, during and after the event — and where the biggest levers for visibility, contacts and ROI are.
Make your participation pay off. Learn how to increase your visibility, attract the right contacts and maximize your ROI.
Increase Your Visibility, Connections and ROI
Get more out of your participation. This webinar shows exhibitors how to become visible, attract the right contacts and maximize the return on their participation.
Your exhibitor profile is your digital stand. Learn how to position your company to stand out — and turn your profile into a lead-generation engine.
Your Exhibitor Profile & Visibility
Your exhibitor profile is the foundation of your visibility. Learn how to position your company effectively, stand out from other exhibitors and turn your profile into a lead-generation engine.
Turn every badge scan into a business opportunity. Learn how to capture, qualify and follow up on leads — during and after the event.
Lead Scanning & Lead Management
Turn business cards into business opportunities. Discover how IAA Lead Scan helps you capture relevant contacts, organize the follow-up and measurably increase the ROI of your participation.
Exclusive sessions for country groups, pavilions and industry clusters — organized together with your group representative.
Country & Group Sessions at IAA TRANSPORTATION
Tailored sessions for exhibitors within country groups, pavilions and industry clusters. These exclusive webinars are organized together with the respective group organizer — by invitation only.
Interested? Contact your group organizer for details and your personal invitation.
Looking for individual support?
Your personal Marketing Onboarding
Not every question fits a group session. Our individual marketing onboarding gives you a dedicated 1:1 meeting focused entirely on your company, your profile and your goals for IAA TRANSPORTATION 2026. Your Customer Success Manager guides you through every step and makes sure you get the most out of your digital presence.
- 45–90 minute online session — your agenda, your questions
- We set up and prepare your exhibitor profile together
- You receive all platform accesses
- Step-by-step guidance through your setup
- Written summary with all details
Your Contacts for Digital Visibility
Our team supports exhibitors in increasing visibility, generating leads and making effective use of their digital presence before, during and after IAA TRANSPORTATION 2026.
