IAA Experience
Let visitors test out your sustainable solutions and use cases at the IAA TRANSPORTATION!
The Experience Format
At IAA TRANSPORTATION from September 15 to 20, 2026, in Hannover, we focus again on the experience, experimentation, and interaction with the latest innovations as part of the IAA Experience.
IAA Experience
Interactive sponsoring opportunities such as the Cargobike Parcours and Test Drives.
IAA Test Drives
Become an exclusive sponsor of the IAA Test Drives and combine your brand with a unique driving experience. An excellent opportunity to present your vehicles in action and receive direct feedback from visitors.
IAA Carbobike Parcours
Showcase your brand where urban logistics becomes tangible. The IAA Cargobike Parcours is a dynamic installation focused on last-mile mobility and sustainable transport solutions. Sponsoring this parcours places your brand directly in the field of action, ensuring high visibility among a highly relevant, innovation-driven audience.
IAA Test Drives
Become an exclusive sponsor of the IAA Test Drives and associate your brand with a unique driving experience. As a sponsor of the IAA Test Drives, you will position your brand directly in one of the most dynamic and exciting areas of IAA TRANSPORTATION.
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Logo placement on signage at 9 locations along the test track
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Logo placement on 6 grid covers in the departure area
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Listing as “Presenting Partner – IAA Test Drives”
IAA Cargobike Parcours
Showcase your brand where urban logistics becomes tangible. The IAA Cargobike Parcours is a dynamic installation focused on last-mile mobility and sustainable transport solutions. Sponsoring this parcours places your brand directly in the field of action, ensuring high visibility among a highly relevant, innovation-driven audience.
Your brand in the spotlight of cargo bikes in action:
- Logo placement on 10 grid covers along the parcours
- Installation of 1 branded inflatable archway (or comparable advertising material*) along the course
- Listing as “Presenting Partner – IAA Cargobike Parcours”
Note: 2x Presenting Partner
IAA Conference
Various sponsorship and advertising options within the conference, including exclusive main stage sponsorship, session bookings and promotional films during break times.
Call for speakers: click here for the Waiting list.
Day Sponsor Main Stage
Experience maximum attention as an exclusive day sponsor of the Main Stage. Your company is in the spotlight with extensive brand presence throughout the entire day of the event.
- Exclusive visibility as main sponsor for one day
- Extensive brand presentation on site and in the media
- Possibility to integrate your own content and topics into the conference program
- Further formats and detailed information can be found in the Media Shop for exhibitors
- The highlight is the "C-Level Interview for Homepage and Social Media". It offers a unique opportunity to present the company and its executives in an exclusive format and make them visible via various channels.
Lunch break Touchpoint
Increase your visibility with a promotional film that is played on the break screens. An effective way to attract the attention of an interested audience during break times.
- Visibility on large screens during breaks
- High memorability through visual presentation
- Opportunity to reach a wide audience
- Applies to exhibitors only
- Further formats and detailed information can be found in the Media Shop for exhibitors
Rent a stage - Press conference
- Exclusive setting for press conferences on the press day
- Professional technical equipment and support
- High media coverage and attention
- Further formats and detailed information can be found in the Media Shop for exhibitors
TIP: Ideal for exhibitors who want to present important announcements or new products.
Rent a stage - Evening event
- Exclusive use of a stage for private events
- Complete technical equipment and logistical support
- Possibility to design the event according to your own ideas and create a unique experience for guests
- Further formats and full details can be found in the Media Shop for exhibitors
Rent the evening Stage
IAA
Stars of the year
Advertising opportunities in connection with the Live Award Gala, including stage advertising and display of advertising material.
Exklusiver Main Stage Sponsor
- Spectator capacity: 300-500 seats
- Logo placement in the screen design
- Placement of advertising film during the lunch break (max. 5 min.)
- Placement of advertising material on the visitor seats
- One stage slot for sponsor session per day á 45 min.
- Recording of the sponsor session for free use
- Photographs of the sponsor session by photographers for free use
- Sponsor mention on homepage in the conference area (program)
- At least 2x social media posts before the event
- 1x written C-level interview for homepage and social media
- Mention in exhibitor directory (homepage and print if available)
- Logo placement in the Visitor Guide (printed brochure)
- Further formats and details can be found in the Media Shop for exhibitors
