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Your options as an advertising/sponsoring partner

IAA Experience

Let visitors test out your sustainable solutions and use cases at the IAA TRANSPORTATION!

The Ex­perience Format

At IAA TRANSPORTATION from September 15 to 20, 2026, in Hannover, we focus again on the experience, experimentation, and interaction with the latest innovations as part of the IAA Experience. 

IAA marketing options

IAA Experience

Interactive sponsoring opportunities such as the Cargobike Parcours and Test Drives.

IAA Test Drives

Become an exclusive sponsor of the IAA Test Drives and combine your brand with a unique driving experience. An excellent opportunity to present your vehicles in action and receive direct feedback from visitors.

IAA Carbobike Parcours

Showcase your brand where urban logistics becomes tangible. The IAA Cargobike Parcours is a dynamic installation focused on last-mile mobility and sustainable transport solutions. Sponsoring this parcours places your brand directly in the field of action, ensuring high visibility among a highly relevant, innovation-driven audience.

IAA Test Drives

The IAA Experience not only showcases the latest trends in commercial vehicles, logistics, and transportation, but also allows visitors to experience the latest vehicle innovations in action, creating lasting memories.

With the IAA Test Drives, we offer exhibitors the opportunity to provide accompanied Test Drives with interested customers in the latest zero-emission light and heavy commercial vehicles of all vehicle classes, as well as buses, on the exhibition grounds or on public roads – regardless of whether it is a prototype or a production model.

IAA Cargobike Parcours

In addition to trucks, vans, buses, and trailers, cargobikes will once again take center stage at IAA TRANSPORTATION 2026. The Cargobike Parcours, which proved very popular with visitors in 2024, will once again be a hotspot for cargobike enthusiasts.

Present your latest cargobikes on the IAA Cargobike Parcours and give IAA visitors the opportunity to get up close and personal with your models and those of other manufacturers and test them extensively. The winding course allows transport pedelecs to be put through their paces. Different situations and obstacles allow for riding under real-life conditions with curb simulations, inclines and declines, gravel paths, flat and uneven surfaces, acceleration tracks, and speed bumps.

In addition, your experts can provide IAA visitors with valuable tips before they set off.

Industry leadership

IAA Conference

Various sponsorship and advertising options within the conference, including exclusive main stage sponsorship, session bookings and promotional films during break times.

Call for speakers: click here for the Waiting list.

Day Sponsor Main Stage

Experience maximum attention as an exclusive day sponsor of the Main Stage. Your company is in the spotlight with extensive brand presence throughout the entire day of the event.

  • Exclusive visibility as main sponsor for one day
  • Extensive brand presentation on site and in the media
  • Possibility to integrate your own content and topics into the conference program
  • Further formats and detailed information can be found in the Media Shop for exhibitors
  • The highlight is the "C-Level Interview for Homepage and Social Media". It offers a unique opportunity to present the company and its executives in an exclusive format and make them visible via various channels.

TIP: Perfect for exhibitors looking for maximum attention during the IAA Conference.
Lunch break Touchpoint

Increase your visibility with a promotional film that is played on the break screens. An effective way to attract the attention of an interested audience during break times.

  • Visibility on large screens during breaks
  • High memorability through visual presentation
  • Opportunity to reach a wide audience
  • Applies to exhibitors only
  • Further formats and detailed information can be found in the Media Shop for exhibitors
TIP: Ideal for exhibitors who want to highlight their brand or products with visual content.
Rent a stage - Press conference
Take advantage of the unique opportunity to rent a stage for your press conference on press day. A strategic time to make announcements and attract media attention.

  • Exclusive setting for press conferences on the press day
  • Professional technical equipment and support
  • High media coverage and attention
  • Further formats and detailed information can be found in the Media Shop for exhibitors

TIP: Ideal for exhibitors who want to present important announcements or new products.

Rent a stage - Evening event
Give your evening event an exclusive setting by renting a stage. A perfect opportunity to network and strengthen business relationships in a relaxed atmosphere.
  • Exclusive use of a stage for private events
  • Complete technical equipment and logistical support
  • Possibility to design the event according to your own ideas and create a unique experience for guests
  • Further formats and full details can be found in the Media Shop for exhibitors
Discover all advertising options at the IAA Conference

Dive deeper into the world of the IAA Conference and find the perfect advertising or sponsoring format for your company.

All other formats and detailed information can be found in the Media Shop for exhibitors.

Media Shop ��
08.
Brand presence and image

IAA
Stars of the year

Advertising opportunities in connection with the Live Award Gala, including stage advertising and display of advertising material.

Exklusiver Main Stage Sponsor
Secure outstanding visibility as an exclusive sponsor of the main stage and position your brand at the center of the action. A unique opportunity to be in the spotlight during the biggest moments of the event.
  • Spectator capacity: 300-500 seats
  • Logo placement in the screen design
  • Placement of advertising film during the lunch break (max. 5 min.)
  • Placement of advertising material on the visitor seats
  • One stage slot for sponsor session per day á 45 min.
  • Recording of the sponsor session for free use
  • Photographs of the sponsor session by photographers for free use
  • Sponsor mention on homepage in the conference area (program)
  • At least 2x social media posts before the event
  • 1x written C-level interview for homepage and social media
  • Mention in exhibitor directory (homepage and print if available)
  • Logo placement in the Visitor Guide (printed brochure)
  • Further formats and details can be found in the Media Shop for exhibitors

The highlight is the "C-Level Interview for Homepage and Social Media". It offers a unique opportunity to present the company and its manager in an exclusive format and make them visible via various channels.

Grundeintrag Messemedien
(Ausstellerprofil)

Ihr Customer Success Manager unterstützt Sie persönlich bei der Konfiguration Ihres Ausstellereintrags. Wir helfen Ihnen, mit Inhalten und kostenlosen Werbeformaten schnell und einfach ein attraktives Unternehmensprofil zu erstellen.

Weitere Werbeformate
Onsite, Digital und Print

Steigern Sie Ihren ROI durch die Nutzung kostenloser Werbeformate. Wählen Sie zusätzliche Marketingoptionen, um Ihre Reichweite weiter zu erhöhen, Produkte zu präsentieren und Botschaften an Ihre Zielgruppe zu kommunizieren.

IAA Lead Scan - Leads sammeln und exportieren

Sammeln Sie einfach und kostenfrei die Kontaktdaten Ihrer Besucher. Ermöglichen Sie Ihren Mitarbeitern, Besucherbadges zu scannen, und exportieren Sie alle Daten für Ihr CRM.

Maximale Reichweite
und Aufmerksamkeit

Nutzen Sie die vielfältigen digitalen und Gelände-Werbeformate, um die Reichweite und Aufmerksamkeit für Ihr Unternehmen zu maximieren.
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