IAA Driver and Family Weekend

Exclusive advertising options for your appearance at the IAA Driver and Family Weekend on September 19–20, 2026

At the IAA Driver and Family Weekend, IAA TRANSPORTATION invites both trade visitors and private visitors to immerse themselves in the exciting world of transport and logistics and learn about the latest innovations in the industry, which is an important part of our everyday lives.

With informative program items and interactive experiences and entertainment for families and drivers, we are celebrating our B2C weekend festival for the second time on the outdoor grounds of the trade fair and in the halls.

Sponsorship of a program item or an experience offered at the IAA Driver and Family Weekend.

*All sponsorship measures include logo branding and inclusion in the relevant IAA communications.

Title sponsorship of an evening event (other forms of presentation are possible).

*All sponsorship measures include logo branding and inclusion in the relevant IAA communications.

Stage sponsorship of the outdoor stage: logo presence, stage branding, and accompanying communication measures.

*All sponsorship measures include logo branding and inclusion in the relevant IAA communications.

Stage slot on the outdoor stage for your own product presentations or sponsorship of an individual entertainment act (artist, band, etc.).

*All sponsorship measures include logo branding and inclusion in the relevant IAA communications.

Provision of your own products or branded third-party products as prizes for on-site challenges or as giveaways.

*All sponsorship measures include logo branding and inclusion in the relevant IAA communications.

Name sponsor of our beer garden and chill-out lounge.

*All sponsorship measures include logo branding and inclusion in the relevant IAA communications.

Your own experience zone under your name, including branding and your own product presentations for children and families or drivers.

*All sponsorship measures include logo branding and inclusion in the relevant IAA communications.

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Experience maximum attention as an exclusive day sponsor of the Main Stage. Your company is in the spotlight with extensive brand presence throughout the entire day of the event.

Exclusive visibility as main sponsor for one day
Extensive brand presentation on site and in the media
Possibility to integrate your own content and topics into the conference program
Further formats and detailed information can be found in the Media Shop for exhibitors
The highlight is the "C-Level Interview for Homepage and Social Media". It offers a unique opportunity to present the company and its executives in an exclusive format and make them visible via various channels.

TIP: Perfect for exhibitors looking for maximum attention during the IAA Conference.

Increase your visibility with a promotional film that is played on the break screens. An effective way to attract the attention of an interested audience during break times.

Visibility on large screens during breaks
High memorability through visual presentation
Opportunity to reach a wide audience
Applies to exhibitors only
Further formats and detailed information can be found in the Media Shop for exhibitors

TIP: Ideal for exhibitors who want to highlight their brand or products with visual content.

Take advantage of the unique opportunity to rent a stage for your press conference on press day. A strategic time to make announcements and attract media attention.

Exclusive setting for press conferences on the press day
Professional technical equipment and support
High media coverage and attention
Further formats and detailed information can be found in the Media Shop for exhibitors

TIP: Ideal for exhibitors who want to present important announcements or new products.

Give your evening event an exclusive setting by renting a stage. A perfect opportunity to network and strengthen business relationships in a relaxed atmosphere.

Exclusive use of a stage for private events
Complete technical equipment and logistical support
Possibility to design the event according to your own ideas and create a unique experience for guests
Further formats and full details can be found in the Media Shop for exhibitors

Dive deeper into the world of the IAA Conference and find the perfect advertising or sponsoring format for your company.

All other formats and detailed information can be found in the Media Shop for exhibitors.

Secure outstanding visibility as an exclusive sponsor of the main stage and position your brand at the center of the action. A unique opportunity to be in the spotlight during the biggest moments of the event.

Spectator capacity: 300-500 seats
Logo placement in the screen design
Placement of advertising film during the lunch break (max. 5 min.)
Placement of advertising material on the visitor seats
One stage slot for sponsor session per day á 45 min.
Recording of the sponsor session for free use
Photographs of the sponsor session by photographers for free use
Sponsor mention on homepage in the conference area (program)
At least 2x social media posts before the event
1x written C-level interview for homepage and social media
Mention in exhibitor directory (homepage and print if available)
Logo placement in the Visitor Guide (printed brochure)
Further formats and details can be found in the Media Shop for exhibitors

The highlight is the "C-Level Interview for Homepage and Social Media". It offers a unique opportunity to present the company and its manager in an exclusive format and make them visible via various channels.