Skip to content
IAA TRANSPORTATION | 17.-22.09.2024 | Hannover

Marketing Hub / Exhibitor profile

All marketing and sponsoring solutions for your performance at the IAA TRANSPORTATION 2024.

For exhibitors and partners

Advertise your presence now

Advertising and sponsoring services

Discover the advertising and sponsoring services for your appearance at the IAA TRANSPORTATION. Find out about all available advertising formats, your free additional options and book your desired services conveniently online.

Marketing onboarding for exhibitors

Your basic media entry includes customized marketing onboarding for exhibitors. Your Customer Success Manager will support you in maintaining your profile and can select additional free advertising options for you. Secure your free online meeting now.

Advertise your presence now
Video Background. Click to change options.
This block is visible only in page builder. You can place this block in any position. Add only one video background for one section. Please don't set any different background (color, image, gradient) for section.

IAA Experience

  • IAA Shuttle Bus
  • IAA Cargo Bike Parcour
  • IAA Test Drives
  • IAA Bus Area

IAA Conference

  • Exclusive Main Stage
  • Buy a session
    (Industry Stage)
  • Buy a session
    (Speakers Corner)

IAA Lead Scan

  • IAA Lead Scan free
  • IAA Lead Scan team
  • IAA Lead Scan pro
  • Post Event Data


  • WLAN
  • Lanyard
  • Powerful Customization


  • Ad Banner
  • Video Ad
  • App Sponsorings

IAA Visitor Guide

  • Powerful Customization
  • Powerful Customization
  • Powerful Customization

Basic entry for IAA Media (Exhibitor profile)

Your Customer Success Manager will support you personally in configuring your exhibitor entry. We help you to create an attractive company profile quickly and easily with content and free advertising formats.

Other advertising formats
Onsite, digital and print

Increase your ROI by using free advertising formats. Choose additional marketing options to further increase your reach, showcase products and communicate messages to your target audience.

IAA Lead Scan - Collect and export leads

Collect your visitors' contact data easily and free of charge. Enable your employees to scan visitor badges and export all data for your CRM.

Maximum range
and attention

Use the diverse advertising formats in digital form and on location to maximize the reach and attention for your company.
Digital and onsite advertising

We support you with solutions and service

Discover all advertising formats and marketing options for IAA TRANSPORTATION 2024 in one place. We support you personally in the selection and configuration of your digital presence. Take advantage of your free onboarding now.

Individual marketing onboarding for each exhibitor

Every exhibitor receives a customised onboarding with the basic entry. A personal Customer Success Manager will guide you through a structured online kick-off meeting to optimize your company profile and plan your marketing strategy.

  1. Personal online meeting with a Customer Success Manager
    Structured and individually prepared online meeting (60 minutes) - for all your individual concerns. This service is part of the basic entry and is available to all exhibitors.

  2. Exclusive free advertising formats
    Participants receive exclusive access to additional free advertising formats during onboarding.

  3. Expertise in marketing
    Our experienced Customer Success Managers will advise you on the selection of free and extended services and can book all services for you immediately online.

  4. Efficient service - even for technical issues
    Your time is precious. Questions and concerns are clarified quickly and specifically in the meeting. We support you with technical issues and can intervene directly or online.

Free optional advertising options

Your stand registration and basic entry in all trade fair media give you access to numerous other advertising formats, sponsorship services and lead generation solutions.

Use a selection of free options to optimize the ROI of your participation. Book additional advertising formats to increase your reach, present products and communicate your messages effectively.

How to be found as an exhibitor

Visitors are looking for specific products, services or solutions. Expand your exhibitor profile with additional content and attract the attention of potential interested parties.

Make it easy for visitors to find exactly what they are looking for.

Presenting products using multimedia

A picture can express more than a thousand words, and videos or multimedia advertising formats even more. Provide interested visitors with comprehensive, multimedia information about your products and services.

Building and maintaining an image

A convincing appearance is crucial, regardless of whether you want to introduce a new brand or maintain your existing image. Use powerful visual and multimedia formats to make a lasting impression.

Digital reach in all channels

Achieve maximum reach and attention in all digital channels and media of the IAA TRANSPORTATION. Select suitable digital advertising formats for the event's homepage, the exhibitor and partner directory and the IAA app.

Attention on site

Attract attention on the exhibition grounds and numerous visitors to your stand. Book suitable onsite advertising formats to effectively promote your stand and increase the number of visitors.

Always at hand: the Visitor Guide (print)

In the high-quality printed Visitor Guide to the IAA TRANSPORTATION, editorial content, an alphabetical list of exhibitors and partners, as well as a clear site plan and detailed hall plans provide an ideal environment for special target groups or formats. Visitors can take the Visitor Guide with them, allowing long-term advertising messages to be placed.

Start now

Your basic media entry includes customized marketing onboarding for exhibitors. 

Your Customer Success Manager will support you in maintaining your profile and can select additional free advertising options for you.


. 60 minutes online meeting
. We prepare your exhibitor profile
. You receive all accesses
. We guide you through a checklist
. Questions and answers
. Protocol with all details


Appointment availability Mon-Fri from 8 a.m. - 6 p.m.
Online appointment booking

Customer Success Manager

Personal service for Exhibitors

Your Customer Success Manager offers you straightforward support in maintaining your exhibitor profile - completely free of charge. You will also receive access to exclusive, free advertising options during onboarding.

Team Photo IAA Transportation 1
Senior Project Manager

Monika Schädel

International experience in the trade fair business, speaks German, English, French and Italian.
Team Photo IAA Transportation 5
Project Manager

Enesa Colakovic

Experienced in all digital products, communicates fluently in German and English.
Team Photo Phillip
Senior Project Manager

Phillip von der Decken

Experienced in international logistics and digital products, speaks German and English.
Team Photo IAA Transportation 3
Customer Success Manager

David Quentin

Experienced in digital marketing, effective in German and English
Team Photo IAA Transportation 6
Senior Project Manager

Boon Wah Tang

Reliable and creative in marketing, speaks German, English and Mandarin.
Team Photo IAA Transportation 4
Executive Project Manager

Ute Desiree Hagedorn

Extensive experience in trade fair management and training, stand construction, digital tools. Speaks German and English fluently.
What is the best way to contact us?

Use our simple online appointment booking tool for all your appointment requests or contact us during service hours at +49 30 31519-3333 or by e-mail:

Exhibitor Shop of Deutsche Messe AG

You can book everything you need for your stand, stand construction, electrical and water connections in the Exhibitor Shop of Deutsche Messe AG.
 The access data for the Exhibitor Shop will be sent out mid-May 2024.

Leave on time, arrive on time

Timing is everything - even when planning a successful appearance. So start planning your marketing now and secure the best advertising space. Avoid last-minute stress and use our timetable to make sure you don't miss any important milestones.

Start your Marketing Onboarding

Take advantage of your marketing onboarding benefits

Benefit from your marketing onboarding and be the first to choose from the best marketing options available. Details and dates can be found in the schedule.


Further offers for exhibitors

Discover additional ways to maximize your presence at IAA TRANSPORTATION 2024 - from booking exclusive conference rooms to high-impact outdoor advertising offered by Deutsche Messe AG.

IAA Transportation 2024

Die Zukunft der Mobilität erleben

Erleben Sie die spannendsten Innovationen und neuesten Entwicklungen im Bereich der Mobilität auf der IAA Transportation 2024.

Impulse geben

Präsentieren Sie sich auf der führenden internationalen Branchenplattform für Logistik und Transport und stellen Sie Transport, Logistik und Personenbeförderung mit uns gemeinsam in den Fokus. Setzen Sie die Benchmarks für die Zukunft unserer Branche!

  • Präsentieren des technologischen und innovativen Fortschritts von Güterverkehr & Personenbeförderung
  • Zeigen Sie, was jetzt und in naher Zukunft „in Bewegung“ ist!
  • Treffen Sie auf Mikro­mobilitäts-, Lastenfahrrad-, Kleinfahrzeug-, Nutzfahrzeug- und Bushersteller sowie auf Zulieferer und Tech-Unternehmen, Dienstleister und Startups
  • Vernetzung: Treffen Sie auf alle relevanten Akteure aus Cross Industrie & Politik
  • Nutzen Sie die Möglichkeiten eines stimulierenden branchenübergreifenden Austausches.
  • Maximales Erlebnis inklusive medialer Verwertung: Präsentieren Sie sich auf globaler Bühne.
  • Globaler Fokus der wichtigen Branchen­unternehmen der Welt mit medialer potentieller Reichweite: Machen Sie auf sich aufmerksam.

Zeigen Sie Ihre Lösungen

  • Implementierung einer starken Ladeinfrastruktur
  • Verringerung der Asynchronität von Fahrzeugen und Lademöglichkeiten
  • Megawatt-Laden
  • Weiterentwicklung von Batterie & Brennstoffzellen
  • Mobility Hubs /Intermodalität
  • Infrastrukturgestaltung für Städte und ländliche Räume im multimodalen Kontext